Apr 12, 2022
In Welcome to the Cars Forum
Badly scoring keywords? DSA An analysis Whatsapp Mobile Number List of the performance shows that a keyword with a quality score of 7 or lower can be purchased more cheaply within DSA than as a regular advertisement. With a Quality Score of 7 or higher, the regular feed-created keywords and associated ads were more efficient. Our Whatsapp Mobile Number List assumption is that the DSA campaign has a positive impact on the Quality Score of the poorly rated keywords because Google Ads fills in two of the three factors that determine the Quality Score. Google takes care of linking search terms to landing pages, so the experience on the landing page must logically be high. Google is largely responsible for the Whatsapp Mobile Number List creation of the ad text, so the ad relevance must be high The third factor, CTR, is driven by competition, is a factor beyond Google's control Based on this insight, we wrote a script with the simple goal: exclude keywords with a score of 7 or higher from the DSA campaign, and add Whatsapp Mobile Number List them to the regular campaigns. The keywords with a score of 7 or lower may remain in the DSA pool, where bids at a lower CPC are managed via the same logic as the regular campaigns. In fact, DSA is used as a breeding ground for talent. Only the real talents deserve to participate in the regular campaign, where the CPC is only more favorable above a quality score of 7. 75% increase in volume & 40% decrease in Whatsapp Mobile Number List CPA The results of this strategy are impressive. After the introduction of the DSA safety net, in combination with the scripts that ensure that only keywords with a quality Whatsapp Mobile Number List score of 7 or lower are picked up by DSA, the reach of the search engine marketing campaign increased by more than 90 percent in impressions and more than 75 percent click. In addition to this increase in volume, CPC fell 30 percent on average, leading to a 40 percent drop in CPA. Is this method also suitable for you?